As we head towards the end of what has been a quite unpredictable 12 months, it’s all about the future now, and what 2021 will bring. 

Here, Alicia and Georgia Douvall reflect on 2020, and talk about what we might see in the industry over the next 12 months.

For anyone who hasn’t come across your brand, what can you tell us about Douvall’s?

Alicia Douvall: Well, it was created by Georgia and I; and we’re a leading argan natural skincare and wellness range, offering luxury and innovative products of the highest quality, with ingredients that are responsibly sourced. 

We discovered the phenomenal benefits of argan oil, and found a gap in the market for a range that is packed with naturally derived skin invigorating ingredients that really work, while giving back to communities. 

Georgia Douvall: We are always looking for ways to rethink natural - providing exciting and high performing toxic-free products. Expanding through the UK and United States, we are the Eco-chic, hypo-allergenic range of the future!

What made you want to start the business in the first place?

AD: We found the amazing benefits of argan oil and wanted to share them with our friends and family. We also noticed a gap in the market, and a real lack of places selling high quality argan oil here in the UK. We then went on to launch in Harrods, and Fortnum and Mason.  

What makes Douvall’s so different? 

GD: We’re based around our 100% pure, first cold pressed argan oil. We have a direct partnership with a women's co-operative, and are the sole providers of our argan oil. 

Douvall's skincare is of the highest quality. It’s clean, honest, and gives something back. We never compromise on ingredients, packaging, or ethos. 

Why should more people consider your argan natural skincare and make-up range?

GD: Your skin is your biggest organ and what you put on your skin is more important now than ever before. 

AD: We need skincare that is soothing, calming, anti-inflammatory and natural - and organic is the way forward without the synthetic cheap chemicals. The beauty consumer is becoming savvier about what is in our products, and more conscious about the environment. 

How have you coped with some of the challenges this year? 

AD: Covid was challenging for all of us. Sadly we saw some businesses collapse, which meant we had to learn to adapt quickly, and stay positive. 

We are getting through this now and as a company, we have come out stronger and more connected to our customer. We think 2021 will be a great year and we’re very excited.

What would you like to see more of in the beauty industry?

GD: We need to see more available eco-friendly packaging. So, solutions instead of plastics. 

It would also be great to have more UK based suppliers, and more clarity and transparency for the consumer in what's in their products and how they can cause skin problems.

AD: Greater education around the wording is required too. Clarity on words such as “natural” and “organic” because it can be very different for each brand. 

For example, argan oil comes in many different grades and for some consumers this is unknown. 

We want our customers to know exactly what they’re putting on their skin, and the good that our products will do. 

Finally, it’s difficult, but can you make a prediction for 2021? What might we see in the industry? 

AD: Because of the coronavirus pandemic, things will change again on the high street. 

In 2021 we plan to bring our customers’ experience and insight into beauty and wellness products, online. 

Being stuck inside has made us all realise that we need some self-care and that we can pamper at home without spending vast amounts on a spa or massage. Those 15 minutes before bed to prep your skin, moisturise, or light a candle are more important than ever. 

2021 is a comeback year for us all.

GD: Ultimately, it’s about being positive and realising that with kindness as a collective spirit, we can help one another. 

At Douvall's, we certainly are more motivated than ever to help local communities, bringing them together and supporting worthy causes. 

If you’d like more information about our products, or some of the topics discussed in the interview, get in touch with a member of the team today. We’d love to hear from you.